magpie chilli crisp began with a simple idea: bring bold, exciting flavour to everyday food

after living in east asia and working as a chef for many years, rupert became fascinated by chilli crisp. not just the heat, but the depth, balance, crunch and rich umami that made it so moreish

inspired by what he’d tasted, he returned to newcastle, determined to recreate that magic at home. it was back in the toon that he met sarah, who encouraged him to turn the idea into something they could share with others

five years of recipe development followed. refining and perfecting every batch, until it grew into a product that friends and family kept coming back for

by 2026, it was time to take the plunge. sarah and rupert founded magpie chilli crisp, a small-batch, flavour-led brand deeply rooted in newcastle upon tyne

every jar is made with a focus on balance, quality ingredients, and that perfect level of warmth. it’s designed to elevate everyday meals, whether you’re cooking from scratch or just adding a finishing touch